Enterprises"n recent times there has been a phenomenon that has begun to influence the work of SEO professionals. The proliferation of queries through virtual assistants means that the user usually receives only the first result in response to a query and it is rare that they ask Siri, Google Assistant or Cortana for a 'second opinion'. For this reason, not being in the first position begins to be equated to being invisible (and what is not on the Internet does not exist) and the goal now is to reach 'zero position' or featured snippets. SEO on page On -page SEO encompasses the actions carried out on the website itself to try to improve organic positioning.
For a site to work properly, it is best job email list to do things right from the beginning, that is, include all the elements that favor SEO from its creation. However, there is always room for improvement and the ideal is to work on the page continuously. The main factors that influence on-page SEO are the following: The loading speed of the web page: Google penalizes slowness by interpreting that it does not meet the user's expectations. Meta tags: titles (H) and descriptions help Google's 'bots' to interpret the page. Keywords and their density in the text: the terms that users are looking for must appear in the desired proportion so that search engines value them positively. The ratio of HTML text-language: extensive and quality content helps to position. Images: Google analyzes the size, loading speed and ALT tags of the photos. The URLs: having a friendly address is essential for SEO.
Therefore, it is discouraged that they contain random numbers and it is recommended that they include keywords so that they are easy to remember. 2.2. off-page seo Offpage SEO is the one that is carried out outside the web page and that, by its nature, is less controllable (although not less important). The most important action is link building, which consists of getting quality links (from sites with notable authority) that point to our website. Mentions in the media, the viralization of our content through social networks and the publication of press releases can also give a boost to organic positioning. In short, to improve offpage SEO, and if we want to avoid buying links, it is necessary to have quality content that encourages the administrators of other pages to link to ours. To do this, we can start a blog with careful and interesting texts or look for repercussions on social networks that can lead to a link. Black Hat SEO and White Hat SEO In SEO, as in any field of marketing, there are unethical techniques and strategies that aim to achieve great results with minimal effort.