Develop Your Visibility Plan Keeping Your Goals in Sight

Search Engine Optimization (SEO)– Find opportunities for oral and written expression outside- Email Advertising- Social media and building on the expert issues you've identified and what you've learned about your audience, start defining your visibility plan. You can use some of Hinge's free resources (e.g. this Visible Expert guide) to help you out. Once you've identified your tactics, turn them into an implementation

timeline, applying specific deadlines to each task or deliverable. As you develop your schedule, think about which items should be prioritized and how much effort you can afford to put into each. Determine who will help you. Chances are you need employee email list help in one or more of these areas. Identify and align your resources early. Phase II: Build your visibility toolbox Create your media kit. You're going to be a public figure, so you'll need a proper kit to promote yourself. Don't skimp

on your head shots, hire a professional to present you in your best light. If you speak in public, collect a reel of clips from recent engagements. Organizations will be more likely to hire you if they can see you in action. Improve your bio/build your website. Do not hesitate to promote yourself on your website. Make sure your bio makes you feel like the expert you are and presents your credentials clearly and prominently. Remember to be interesting! If you are a solo practitioner,