Be an overwhelmingly complex process. A email list good place to start is to identify general demographics, issues, desirable experiences, values, and goals. Here's a step-by-step breakdown of how to get started:talk to your sales team! They are people at the forefront of communicating with potential customers every day and have knowledge of what they do and what they dislike. To make effective use of your knowledge base, talk to people at both ends of the spectrum. Ask the sales team, "Are there a list of people who didn't buy for some reason?" communicate clearly and honestly. Send a series of questions by phone or email to the people on that list, focusing on which part of the purchasing process wasn't effective.
Fortunately, you'll have access to great free tools that make this part of the process easier, such as surveymonkey and google forms. Leverage tools that provide statistical insights into how consumer behavior is transformed into the web. The email list two I find really easy to use are google analytics and google search console. Notable but often overlooked tools are wikipedia, google, quora, forrester research, and ibis. For example, there are clients who create software for manufacturers to make certain processes more efficient. Due to the inherently complex topic space, it was difficult to wrap our brains about what the target persona would be. I was fortunate to be one of the leaders in the phone to study the development
of sales personas, and ended up calling some of the email list lost leads. The two biggest things we learned were that we didn't have the proper education to truly understand what software value offerings were, and that people were familiar with video. As video became more popular and google increased its ranking, it became clear that we needed to launch a video strategy that would allow us to approach a particular topic as an educational journey. Since the first investigation got in the way, the next thing I think about is what the lifetime value of a particular customer is.