There are many tools that we can use to do web measurement of our site. One of them is the one offered by the Russian search engine Yandex (Яндекс). This company operates the largest search engine in Russia with a market share of around 60% in that country, developing a large series of services and products for the Internet. Table of Contents Yandex Yandex search engine is ranked as the fourth largest search engine in the world, with more than 150 million searches per day and more than 50.5 million daily visitors, according to Comscore. Yandex also has a large presence in Ukraine and Kazakhstan, providing nearly a third of all search results in those markets and 43% of all search results in Belarus. Yandex Metric The most popular homepage in Russia has a free tool to be able to do web analysis, just like Google does, called Yandex Metrica. Using it is very simple, you just have to register with a user account in Yandex and then create a counter for the web.
The code provided by the page is inserted into the HTML code of the site to be analyzed and, as with Google Analytics, it is recommended to do it as high as possible so that the measurement is more accurate. Data collection will start automatically. If the site is WordPress, a plugin can be used to use Yandex Metrica . menu yandex metric With this tool, they can look at everything from individual user actions, to collecting ad stats, or seeing conversion rates. In some aspects it works better than Google Analytics, for example it stops counting as a bounce when number list a user spends more than 15 seconds on a page, not 30, making its analysis much more accurate in that regard. Comparing with other measurement tools, Yandex Metrica provides more information in some fields . An example of this is that with Google Analytics you do not know what the user does once they have entered a page or when they leave, but with Yandex you can see their behavior through.
WebVisor technology, with which you can recreate each user action, as it records them. Thus, you can see if problems arise in navigation and the reason that leads them to make each movement on the site. 4. Yandex Metric Options Yandex offers us a large number of options to see the user's behavior on the page: Click map: The click map measures and displays statistics of the clicks made on the site. This helps us evaluate the general usability of a website, identify the most popular sections and see if there are sections that users mistake for links. Items are color coded to indicate how often they are used. So you can see the total number of clicks on a page or the percentage of clicks in a certain area. Several map display modes can be used: Heatmap – Warm colors correspond to the most frequent clicks, and cool colors correspond to areas that are rarely clicked. Monochrome Map – The denser the color, the higher the click rate. Clicks on links and buttons – The map only shows clicks on links and buttons.